TRINNY & SUSANNAH
Trinny and Susannah the British fashion icons of "What Not to Wear" and "Trinny and Susannah Undress the Nation", tour Israel, visiting a different city each week. They locate the worst dressers and invite them to their studio where they give them a fashion makeover and teach them what not to wear. Being who they are, the ladies also address the Israeli characteristics at large, and the personal problems of their makeover subjects. At the end of each episode the "victims" parade down the runway in their new looks, to the applause and amazement of their loved ones. The first season "Trinny and Susannah Do Israel" was a major hit, and Trinny and Susannah became brand names synonymous with fashion. As a result of the series, Trinny and Susannah have starred in quite a number of advertising campaigns in Israel.