PASSWORD (ISRAELI VERSION)
Word association is the name of the game as celebrities' team up with contestants, giving just one single-word clue to help them guess each pre-defined password and win a huge cash prize. Easy to follow, interactive, with a very broad appeal, it’s not just what you say, it’s how you say it. Players use humor, nuance and, with the audience in on the password, edge-of-your-seat spectator reaction to guess the passwords and unlock the final big-money prize. Fresh, fast-paced, and high energy, with laughs and comedy throughout.