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NON-SCRIPTED

IT GIRLS

Docu-Reality

Seasons: 4

"A TV show isn't enough, you gotta be a phenomenon, the IT GIRLS is a phenomenon" Globes, Israel's leading financial newspaper. An "It Girl" is what every girl wants to be! IT Girls is a multiplatform Reality Entertainment show that follows four young, successful, confident women who want to take their social influence to the next level. They are challenged to join forces in a stylish sisterhood to create a fashion, beauty and lifestyle platform on and beyond social media. We watch the ups and downs of the pursuit of success and take an unfiltered look into what it really means to be an it girl. Smart, sassy and individually successful, the four confident and charismatic young women meet to plan for their project. They can immediately see that they each have unique strengths to bring to the party, and they’re excited to share the brands, trends and styles they love.  But can these vibrant girls with strong personalities, unique ideas and very different opinions come together to achieve their dreams? Following their everyday lives, the girls share their ups and downs, their dramas and intrigues, love stories and more. Each episode they’re faced with new tasks which quickly bring to light their obvious differences. They need to agree on how to make their project a success, create content, feed their social media channels, and meet brand requests in a way that inspires them all. As their friendship grows, they’ll need to use all their fashion-forward credentials and social media savvy to empower each other to achieve their goals, posting results online and showing the world exactly why they’re IT Girls. With a huge online impact over four smash hit seasons in Israel, it has been the most influential unscripted show for the last four years and has doubled the broadcaster’s average audience and more than quadrupled the girls’ social media following. This format is original, viral and exhibits a fresh production style and tone of voice. It’s the perfect demonstration of how social media can integrate with television.

International Format Trailer

Season 1- Trailer

Season 2- Promo

Season 3- Trailer

Season 4- Promo